Who's Leading the Change?
Younger employees are leading the way when it comes to adopting social media and other technologies at companies, <em>The Wall Street Journal</em> <a href="http://blogs.wsj.com/digits/2009/10/28/is-your-office-youngster-the-social-media-whiz/">reports</a>. Twenty-something staffers, for example, are mentoring their bosses on how to import e-mail contacts into a LinkedIn account, creating fan pages on Facebook, or finding applications that can be used to market a company, the article states.
Younger employees are leading the way when it comes to adopting social media and other technologies at companies, The Wall Street Journal reports. Twenty-something staffers, for example, are mentoring their bosses on how to import e-mail contacts into a LinkedIn account, creating fan pages on Facebook, or finding applications that can be used to market a company, the article states.
I find it interesting that young people are leading the Web 2.0 transformation at companies, since I've learned from my research and interviews in recent months that it's really the mid-level employees leading such changes at federal agencies. What generation is driving the change at your agency?
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