Press Releases of the Day

From two quite loopy press releases I received today:

1. The folks at the Beautiful Planning Marketing Group - really, that's the name of it -- wanted me (and all of you) to know that TeethWhiteningReviews.com - again, no kidding -- has launched a Whitening Simulator for the iPhone.

The Whitening Simulator, I was thrilled to learn "launches with a new automated face and smile detection engine to show you just how pearly white your teeth can be. It is quite simply an invaluable beauty tool."

2. Kathy Saenz, corporate communications manager for Neighborhood America -- a Norman Rockwell kind of name for an outfit that does the enterprise social network thing -- dropped me a chatty note to let me know that that the company decided to rebrand itself as INgage Networks.

Sometimes you can take rebranding too far.

But then again, who besides me remembers Norman Rockwell?