All of Google’s—er, Alphabet’s—Companies and Products from A to Z

Flickr user OC Always

By Mike Murphy and Akshat Rathi,
Quartz

| August 11, 2015

Google has announced it will be folding itself into a larger company, called Alphabet. Here's what that entails.

Google has announced that it will be folding itself into a larger company, called Alphabet. The new “slimmed down” Google, as current CEO Larry Page put it, will now be run by Sundar Pichai, hitherto the company’s product chief. Pichai will manage Google’s core businesses—like search and advertising.

Alphabet will essentially be a holding company for Google, as well as all the projects, crazy ideas, capital investments, and subsidiaries that Google has acquired over the years. Page will stay on as the CEO of Alphabet, and Google co-founder Sergey Brin will be its president.

And it’s a pretty fitting name, seeing as there is in fact a project, business or product of Google’s—sorry, Alphabet’s—for each letter of the alphabet. (Though it’s not yet clear in every case which of these will be run as Alphabet business units separate from Google.) Hopefully Page will be able to keep them all straight.

A – Android / AdSense / Analytics / Ara / AdMob / Alerts

B – Blogger / Boston Dynamics / Books

C – Calico / Cardboard / Capital / Contact lenses

D – Drive / DeepMind / Design / DoubleClick

E – Earth / Express

F – Fiber / Fi / Flights / FeedBurner / Firebase / Finance

G – Google (duh) / Gmail / Glass / Groups

H – Hangouts

I – Images / Ingress / Inbox / Invite Media

J – Jump

K – Keep

L – Local / Loon