Social Media's Increasing Drivel

Social networking, Twitter in particular because of its tight limits on characters, has given rise to a new set of clichés, trite musings and empty phrases. Danny Brown, a writer at Lawrence Ragan Communications Inc., a public relations firm in Chicago, wrote on Thursday that many of these worn out quips need to be extracted for good from social media.

These terms are used so often and yet even 12 months ago (or more) they were being looked at as overkill. It could be a sign of many things: social media has a lot of growing up to do, there's a dearth of originality in the medium, or the industry simply has a stream of new players and existing terms.

Brown's top five sayings that need to be dropped?

1. It's not about me.

2. Fish where the fish are.

3. Transparency is key.

4. Your customers are in control.

5. You can't measure social media ROI.

Obviously, these are mostly part of the Twitter vernacular in the private sector and what Brown reads, although "transparency is key" could be applied to government. But the social chatter in federal circles must have similar overused phrases. What are some of yours?