Parents Overwhelmingly Want Opt-in

Nearly 90 percent of parents nationwide would support a law requiring online companies obtain their opt-in permission before using the parents' personal information for marketing, a new poll has found.

The poll by Common Sense Media, a nonprofit that is focused on helping kids and families make decisions about media and technology, found 92 percent of parents are concerned their children share too much information online. And 75 percent of parents don't think social networking sites do a good job of protecting children's online privacy.

It's no surprise then that 88 percent of parents would support a law requiring online companies to set controls for opt in and that 61 percent of parents want Congress to update online privacy laws for children and teens. The group surveyed 2,100 adults and 401 kids.