Marketing ideas for promoting e-government
Marketing ideas for promoting e-government
Press events
Kentucky Department of Agriculture
Kicked off the Web site at a state fair, which they knew would be attended by the press, and demonstrated the site at meetings.
Had the press call a toll-free number and then walked reporters through site's job search features. Faxed hundreds of releases to media.
Gimmicks
Offered $10,000 in prizes for site users who submitted travel stories.
Radio and television
California State Franchise Tax Board
Ran funny radio commercials.
Created media partnerships for free radio, television and newspaper ads.
Labeling
Put Web address on re-issued license plates.
Distributed bumper stickers with Web address.
Distributed mouse pads with Web address.
Branding and slogans
Branded government services site "KyDirect," with the slogan "Electronic Government Direct to You."
Branded technology site "eMaryland," with the slogan "Digital State."
Branded main state site "Access Washington," or "@ccessWashington."
Official site branded "eUtah."
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