Life in the tech age

Andy Beal, an Internet marketing consultant at Marketing Pilgrim and co-author of the book “Radically Transparent: Monitoring and Managing Reputations Online,” comments on the good, the bad and the ugly of technology in today’s world.Borrowing from science fiction, I’d love to invent a reputation rewind button. It would allow any organization the ability to go back in time exactly 10 seconds — just enough to stop themselves from hitting Publish on the post, statement or photo that is about to wreck their reputation.The combination of social media and mobile [technology] is very exciting. With more of us carrying iPhones and other location-aware smart devices, we’ll be able to take advantage of the intersection of communities and local information. Being able to walk down the street, find restaurants highly rated by my friends and know if they’re eating there tonight will be huge.Aside from “Radically Transparent,” I’d recommend “Groundswell,” “The Wisdom of Crowds” and “The Cluetrain Manifesto.” Bluetooth earpieces. They were designed to be used while having a conversation on your cell phone, not as a fashion accessory. Social media aggregators such as FriendFeed. I have hard enough time keeping up with conversations on individual platforms. FriendFeed is like drinking water from a firehose.