Blogging do's and don'ts
The key to getting executives to blog is to set clear expectations.
Looking to convince your boss to begin blogging? The first step to address concerns about time constraints, writes Jamie Pappas in Information Week.
Executives already have full schedules, so set clear expectations on how often they should write blogs posts and how long those posts should be.
Pappas writes that executives should strive for passion, commitment and authenticity. And employing a ghostwriter is definitely a no-no.